We know babies, but you know yours best! That’s why all of our products have been co-created by our very own Erase the Cake® community - a diverse and dedicated group of real parents and caregivers who strive to give their babies non-toxic and naturally derived vegan products that truly work. From sharing their honest views on parenting and baby products, to telling us what they expect from a brand that “just gets it,” they have helped us shape ETC Baby® into a brand that proudly supports all parents, caregivers and their little ones.

Backed by more than 20 scientific studies and product tests, the ETC Baby® collection has all the nature-inspired ingredients your little one needs - and none of the ingredients you don’t want.